Sitecore Goals

Goals are activities that visitors can perform on your website. You create goals to track and measure how visitors engage with the website. You can associate goals with content, such as landing pages, search fields, and registration forms. You can also associate goals with media items, such as PDF files or videos.

Once you have created some goals, you can measure the conversion rate for each goal – the percentage of visitors that achieve a particular goal. You can find charts and dashboards that show goals and conversion rates in Experience Analytics.

Create and Publish a Goal


Insert new goals


Publish the item


Associate a goal with a media item


On the Sitecore Launchpad, open the Media Library.






Click Save and Publish.

How to check the goal whether is it triggered or not?




  • Going to page and download the configured file from site.
  • Again, I navigate to Experience analytics. I couldn’t see any data there.
  • Then, I got to know As per the documentation "xDB data is not committed until after the user's session ends".
  • After closing the sessions I go to EX analytics




Trigger goals when submitting forms

  • Create new goal item
  • Goal name : Submit form
  • Create a new form
  • Assign this with submit button







  • Publish the form item in content editor
  • Assign forms to your page
  • I try to submit form after submitting we can see the goals in Experience analytics.












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