Federated Experience Manager (FXM)

The Federated Experience Manager (FXM) is an application that allows you to track visitor interactions and generate analytics information on external, non-Sitecore websites with Sitecore. You can use FXM to implement personalization rules, create goals and events, and implement content profiling on an external website.

To enable FXM functionality, a JavaScript tag is added to the external websites. It allows the FXM application to connect the external site's components to the Sitecore Experience Platform. FXM has a dedicated Experience Editor that allows you to assign marketing attributes, implement personalization rules.

You can access the FXM through the Marketing Control Panel or through the FXM application on the Sitecore Launchpad.


When you have applied the FXM JavaScript tag to an external website, you can assign FXM functionality in one of the following ways:

  • Capture Click Action
  • Add Placeholder
  • Add Page Filter
  • Assign Marketing Attributes
For reference : https://vinayakchauhandotcom.wordpress.com/2017/05/28/sitecore-fxm-federated-experience-manager/

FXM Experience Editor

The FXM Experience Editor lets developers:

  • Use a dedicated web browser proxy to browse the external site.
  • Add a new page filter to track specific pages - selected by browsing the site.
  • Add capture click actions to trigger an action when the user clicks any HTML element on the external site.
  • Replace elements on the external site with Sitecore placeholders.

The FXM Experience Editor lets marketers:

  • View any external webpage elements that have been assigned FXM functions.
  • Assign any Sitecore marketing attributes to these functions.
  • Use standard Sitecore marketing functionality to assign marketing attributes to the definition items for capture click actions on the external site.
  • Use standard Sitecore personalization controls to personalize placeholders.


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